Back YouAreWonderful.com.au is a triumph

Triumph: YouAreWonderful.com.au

Triumph Lingerie's "You Are Wonderful" microsite (www.youarewonderful.com.au) allowed Cru to use a number of unique, cutting edge concepts and technology to deliver a campaign that was highly interactive, engaging and different to the norm.

The microsite needed to really engage the women's target market and get them involved. The theme concept was the "coffee shop", where the menu items were elements on the table and the background audio and video were added to bring life to the site.

Major Features:

• Strategic loading techniques to handle the large amount of content
• Site rescaling and repositioning to suit the browser size and ratio
• Homepage has live fed up-to-date content
• Flash History and Deeplinking
• Many forms with custom input boxes, dropdowns, checkbox, etc
• Input fields have a memory system, where the user doesn't have to always retype in the fields
• 2 person compatibility test, where the 2nd user returns to a specific section in Flash with their details prefilled out
• Users are able to upload a photo of themselves and their best friend, which gets approved and added to the "Happy Snaps" wall. Users are able to put in a caption and a message when the polaroid is flipped. Users are also able to add some shapes (resize and rotate it) to their polaroids
• Product Catalogue has multiple categories and users are able to "Drop a Hint" to family, friends or partners on what products they want. No ecommerce was part of this site as they are the product suppliers

The microsite was launched in February, and has since performed exceptionally well.

1. Campaign length (to date): 54 days
2. Visits: 26,799 (496 per day)
   
3. Page Views: 94,369 (1748 per day)
4. Average time on site 3 minutes and 4 seconds

The site has also featured on a number of renowned websites such as fcukstar and designaside - a feat in itself!

The site is currently being promoted through Woman's Day on NineMSN: Win a TV Makeover and Hong Kong Spree!