Back Limbo Auctions

Limbo is Australia's most popular reverse auction community providing members with a fun and safe way to purchase items at a fraction of their retail value. Responsible for designing and developing the website, Cru created an online reverse auction site using flash / .NET that was the first of its kind in Australia. The website had to be very easy to use, create a high level of engagement and interactivity with the target audience, whilst providing simple and concise education to introduce a new concept to the Australian marketplace.