Cru was behind launching Paramalat's Ice Break coffee dairy drink into the digital space for the first time, and designed and developed a promotional microsite, (including a flash drifting game and banner advertising), to make the product and brand more accessible to a wider audience online.
Each month the leader on the Leaderboard won a gas powered remote control ute as part of Ice Break's "Win a Ute" promotion. Of course it also supported the cap-based "Win a Ute" competition where the winner won a brand new Holden SS V-Series Ute.
In addition to the online game the microsite had the following features:
